6 months in the making, countless iterations, 4 hackathons and a whole new set of objectives to guide our digital strategy lead us to this point. And it feels good.
This new website was not only a passion project but a necessary re-organization of the way we position ourselves to our audiences. A lot has changed for our company over the last 3 years since our previous website was launched. Aside from numerical and monetary growth, we've worked tirelessly to define our identity and process in a proprietary, scalable way.
We don't just design things. We're thinkers and strategists. We build and analyze and rebuild and analyze again. When we team up with a brand, we learn every facet of their business from the market to their products to their systems and even their people. Bottom line? We're thought partners on top of doers and we want our clients / future clients to know it.
Before we set out on this project, we established 5 guiding principles to filter all of our efforts through. A Brave Creed of output goals that helped us define smaller input steps to realize the big vision:
The result was a website our entire team is incredibly proud of and a platform for ongoing innovation at a more rapid pace than ever before. The future of Brave is bright and we're hoping to communicate that often, right here in these posts.
We'd love to hear your comments below on elements of the site that you like, love, hate or anything in between. Like anything we build, this site is a massive experiment in interactive development. No matter how big of a hit the first version is, we know there's better still within us.