Eye Heart World is a non-profit organization that makes and sells handbags to raise funding and awareness in the fight against human trafficking. Each product impacts an initiative that tells you exactly what your purchase supports, from community outreach for at-risk youth, to placing a therapy dog in aftercare homes for trafficking survivors.
After creating EHW's identity and first Ecommerce website nearly 5 years ago, it was time for a refresh. Although the model had evolved, the core need remained — an intuitive shopping experience that would best spotlight the life-changing influence of each purchase.
