Helping a SaaS company score their best Q4 in company history.
Founded in 2003, Sunview Software is a leading provider of IT Service Desk software that helps companies better track, manage, and deliver services. The span of SunView solutions allows organizations to realize quick wins, and gain fast ROI. However, when Sunview reached out to us the UI on their website and top-selling software suite "ChangeGear" was outdated and in need of an update if the company was going to stay competitive within their industry.
They voiced a need for a centralized resource hub and blog functionality to share frequent updates and news based on category with their client base. At the request of the CEO, the new updates needed to reflect the modernization of the brand without modifying the main identity itself. This presented an extra challenge that would require an updated look that complimented the current brandmark, re-vamped ChangeGear platform & website, in addition to sales and marketing materials.
The Must Haves
Identity System Web Design & Development Content Strategy Custom CMS Hiring Portal UI/UX Reporting Application UI/UX Photography Videography
Sunview Software decided to stay true to their current brandmark and forgo a total redesign of their main identity. With that in mind, our team set out to fully re-haul their secondary branding system to be an identifiable presence that was highly compatible with the existing mark as well as the website's new user interface.
Sunview software's web presence and ChangeGear platform underwent a simultaneous transformation that synchronized the well-known ITSM product suite and the front-facing software brand.
Working closely alongside the Sunview marketing and product teams at their corporate headquarters helped inform the custom illustration and design concepts from the necessary technical angle. The aesthetic unveiled on the new ChangeGear platform and on SunviewSoftware.com is the result of a highly collaborative and iterative approach involving Sunview's key players.
To increase lead generation and promote Sunview as an authority through knowledge shares, Brave People built Sunview a centralized area of the site dedicated to a Resources hub where the user can filter by white papers, data sheets and case studies. To further increase search engine visibility and showcase their original content, Sunview's blog was built out on a separate page from the Resources hub on our proprietary CMS, Ctrl 2.0. The sunview team manages and edits their library of posts independently through Ctrl, easily creating publishing schedules days or even weeks out