L: How did your career as a visual designer begin?
B: At a young age I wanted to differentiate myself from my brothers who were musically inclined. Even though I love music and played multiple instruments in grade school, I always loved drawing and doodling. My brothers wouldn’t let me join their video game sessions, so I'd draw the characters and scenes they were playing. Throughout school I was lucky to have great teachers who nurtured my love for art. After I graduated I realized that people were actually willing to pay me to produce artwork I love, it was a no-brainer to pursue this as a career path.
L: What are your must-have tools for creating great design?
B: The iPad Pro 9.7" and Apple Pencil has revolutionized my workflow - it lets me integrate all aspects of my process. The Procreate app is a game changer for prototyping, illustration, even note-taking. I never delete my doodle sheets, I like to see the progression of concepts - the good, bad, and hopefully not-so-ugly. Music is a must for my process too. It has to match the mood; fast-paced hip hop when I’m meeting a tight deadline, and chill jams when I’m prototyping or mooding.
L: * Cliché question alert * What inspires you most?
B: Hmm everything and anything? Really I’d say like many people I draw inspiration from my surroundings. Street signs, songs on the radio may spark an idea, following the latest work of some of my favorite designers on Instagram. I carry my iPad around with me everywhere in case I need to get something down in the moment.
L: What aspects do you love the most about your job?
B: Probably how close-knit our team is. We work hard together but we have a lot of fun together - as cliche as it sounds it’s definitely more of a familial vibe than traditional workplace. I like that people around me encourage me to improve on the daily and like to push themselves outside their comfort zones.
L: Tell me about the work you’re most proud of to date?
B: The app we did for Nickelodeon, hands down. I’m a huge fan so that was a dream project to be able to illustrate some of my favorite characters and have such a hands on role for such a favorite brand. Also Pay N Seconds because we executed design on every aspect of their brand, from the ground up. From digital, motion graphic production, collateral and marketing - the Pay N Seconds team was so trusting and just leaned into the process. The result is a seamless, fun, cheeky brand presentation that leaves an impression.
L: What are your tips for new designers or individuals wanting to break into the industry?
B: Try not to take negative feedback about your work personally - it’s tough not to take criticism to heart but instead of letting it derail me, I reframe it as personal challenge and try to see it as an opportunity to grow. Like any muscle, without use it'll atrophy so to stay active I'll set personal goals like making one new post a day on Dribbble. I always want to keep learning and getting better.