Assistant, Google's voice-first AI, is not only capable of setting timers and checking the weather, it's connected to services like Uber, Spotify, and SmartThings, allowing you to talk to these services instead of opening their apps.
Home is an extension of the Assistant technology, but 'always-on' inside of your house, meaning that all of Google's answers are instantaneously available.
Daydream is Google's first real foray into the world of virtual reality and turns your Pixel phone into a pair of VR goggles, working with several apps right out-of-the-box to turn what was once a two-dimensional experience into an immersive one, that builds upon what already existed while at the same time majorly enhancing the user experience.
These initiatives are all in their infancy, but they reveal something about the future of technology. Each device is a glimpse into a new way which organizations, brands, and companies can interact with the world—and represents a major upcoming shift in the way that advertising and marketing will be done.
They also represent a new way that businesses will have to frame their problems and their business challenges. Today, it's relatively simple—if you have a product that you want to sell or a new feature you need to advertise, the answer might be to make a website or a video to show it off. In the future, that might no longer be the case, with a virtual reality experience or a voice-first messaging client being not only key, but more successful due to its interactive nature.
So how do you build that, and how do you know what's right?
The ever-changing landscape of technology requires us to pay attention and adapt to the new. To be discerning in regards to where the world is going, and where it will take businesses and consumers alike.
While Google Home is at this point limited to a handful of commands and a small set of users, it's not hard to imagine that everyone will at some point soon have a 'connected' home that they use every day.
While Google Daydream was kicked off with the reveal of an (admittedly cool) Harry Potter app, this is only the tip of the iceberg when it comes to what can be down with fully immersive experiences. It is, in many ways, the 'seventh' sense, and an entirely new way to interact with the world. While many of us grew up with the internet, so too will a new generation grow up with virtual and augmented reality.