YourMembership connects people and organizations to the opportunities they value most. As one of Tampa's fastest growing companies, YM's membership management software, career centers, marketing tools and learning management systems lay the foundation for a simpler, more efficient engagement program. Beyond the tech, YM needed to tell a compelling story of how people fit into their solutions. They called on our production division to assemble a concept and execution that would not only kick off at an annual users conference but also serve as an ever-green piece of branded content.